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Day 99 - Writing a Marketing Plan + How to See Day 100

Posted by Rod Danan | Nov 30, 2020

Today was spent making a solid marketing plan moving forward. That included writing content, outlining the details, and creating a new YouTube channel which you should follow for all future insights into building startups. Also, for daily updates follow me on Twitter at https://twitter.com/rod_danan


While I usually like to jump straight into things, I want to be more intentional with my actions moving forward. So, I embarked on writing up a full breakdown of the marketing plan moving forward. This also checks the box of prepping onboarding content since I was on the marketing day.

Starting was hard initially. I was just thinking “what the hell do I even throw in here?”. So I decided to break it down into the two users we are targeting and presenting the plan for each.

Each one has one main marketing channel, a secondary channel, and then a supporting channel meant to convert them once we have their attention. For businesses, they are email, social, and content respectively. For bootcamp grads and bootcamps themselves, it is social, podcast, and community.

By clearly writing out each part, I was able to make better decisions on how to do things moving forward. One of the main things was separating the channels where I will target businesses and where I will target bootcamp grads.

My personal LinkedIn, Twitter, and YouTube will be focused on founder and hiring related content. The Prentus social channels plus YouTube will be focused on hiring related content including the Podcast. Then, there will be a new LinkedIn and Twitter account with the name of the upcoming podcast in January where helpful content for bootcamp grads will be posted.

As part of this plan, I will be going hard on social media again. LinkedIn is of course part of that but Twitter is where I need to shine. Starting with this week, I’ll be scheduling content Monday -Thursday on those channels. Twitter will also get my random thoughts during the week as I go all in on building in public.

Writing the content for those first 4 posts was remarkably easy today. I’m hoping that keeps up next week too.

Once that was done, I started setting up my personal YouTube channel. There’s actually a bunch that goes into this like choosing keywords, writing descriptions, and setting visual themes. One thing on my to-do list is filming a channel trailer that hypes up people to watch the stuff there. I already got the outline in my head, just a matter of making it a reality.

Closed out the night by going through emails and answering them. I wanted to see what I might have to schedule for the week. Turns out this week will be about onboarding, landing pages, and setting up product analytics.

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